Research view
| Title: | Measuring the automatic components of prejudice: Flexibility and generality of the Implicit Association Test. |
| Author: | Rudman,-Laurie-A; Greenwald,-Anthony-G; Mellott,-Deborah-S; Schwartz,-Jordan-L-K |
| Abstract: |
The Implicit Association Test (IAT; A. G. Greenwald et al; see record 1998-02892-004) provides a flexible measure of the automatic associations underlying implicit prejudice. Results of three experiments showed strong evidence of implicit prejudices based
|
| Journal: | Social-Cognition. 1999 Win; Vol 17(4): 437-465 |