Research view
| Title: | Altruistic, cognitive and attitudinal determinants of organ donation intention in Egypt: a social marketing perspective. |
| Author: | Mostafa MM. |
| Abstract: |
This study investigates the influence of various altruistic, cognitive, and
attitudinal factors on the organ donation intention in Egypt. Using a large
sample, a conceptual model has been developed. The findings from the structural
equation model confirm the influence of the respondents` altruistic values,
perceived benefits and risks, and knowledge on their attitudes towards organ
donation. Respondents` attitudes towards organ donation, in turn, are also found
to affect their organ donation intention. One of the other important findings
suggests that on a declarative level, more and more individuals in Egypt express
their concern over the shortage of available organs and declare their willingness
to contribute somehow to alleviate the problem. However, in reality this concern
may not be manifested consistently.
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| Journal: | Health Mark Q. 2010 Jan;27(1):97-115. |